Problem & solution
Enabling consumers to make informed choices, fostering sustainable consumption.
We believe that citizens are very important actors in the transition towards a sustainable way of living. Consumption is a powerful tool to make a change.
Most people are aware of the climate challenges. An increasing number of them want to act. One way to do so is to consume more sustainably. However, when in the supermarket, with limited time and little expertise, it is impossible to assess the concrete environmental impact of the products. It is this feeling of powerlessness that motivated us to come up with a solution. The European EcoScore is a tool that enables consumers to buy in a sustainable way.