Frequently Asked Questions

Here are the most common questions people are asking, this is a non-exhaustive list, feel free to contact us if you have any questions to add !

When signing, you become part of a movement and you raise your voice for an informed consumption. You contribute to give power back to consumers. You also support sustainable producers. It’s time for a clear, uniform and transparent environmental label !

A European Citizens’ Initiative (ECI) is an official petition tool of the EU. Citizens can be at the origin of new EU laws that suit their needs. In order for their initiative to be considered, 1 million signatures must be collected from at least 7 countries of the European Union within 1 year.

This is an official “European Citizens’ Initiative” (ECI), not a regular petition. This means your signature must be officially verified, according to each EU country’s specific rules. Your personal data are managed with full respect of the General Data Protection Regulation by the European Commission itself. It means that your personal data cannot be used for any other purposes.

Your personal data is collected in a highly secure system managed by an official institution (European Commission). The information you provide will only be available to your state administration, which will check if you are entitled to sign. Note that the data you have to provide are in fact already known by your national administration: it is just a matter of confirming that it is YOU who signed!

You must be old enough to vote in European elections. In most countries, this means 18 years old, except :
– Austria & Malta, where the voting age is 16.
– Greece, where the voting age is 17.
However, some countries may decide to lower the minimum age to 16 years.

No. Only EU nationals (national of an EU country) can support European citizens’ initiatives.

In the country you’re a national of. For example, if you’re Lithuanian living in Ireland, your signature will be counted in Lithuania.

You just choose 1 of your nationalities and fill only 1 form. You can only support an initiative once.

Yes. When signing up, you choose the country you’re an EU national of. Your signature will be counted in that country.

Yes. It is challenging, but feasible. Recently, the ECI End the Cage Age’ collected nearly 1.4 million signatures (

Yes, the initiative only aims to make sustainable consumption easier. The aim is not to impose consumers to buy sustainable products.

Our highest ambition is to have it displayed on all types of products, sold within the EU. However, we are conscious that at the present time it is difficult to calculate it for complex products. Therefore, we believe that developing it primarily on food and clothing items is a good start !

This is a complex issue that needs to be discussed by experts. However, we suggest using either the Life Cycle Assessment method developed by the European Commission, or a calculation system developed for private ecoscores.

Further explanation :
Let us recall that the purpose of a European Citizens’ Initiative is to propose an idea to the European Commission, which can then take it into consideration and implement it concretely.
Nevertheless, we have several suggestions:
We support a European EcoScore that considers many impacting criteria for the environment such as extraction of raw materials, transportation, packaging & the use of the product, impact on biodiversity, soil preservation and water consumption, etc. The European EcoScore calculation can thus be based on the product’s Life Cycle Assessment (and more specifically the Product Environmental Footprint (PEF) method) developed by the European Commission for more than 10 years. 
Some private initiatives implementing an ecoscore use a system of bonus/malus points. These can be added to the calculation method to favour certain desirable characteristics of a product such as its impact on soils and water quality, animal welfare, etc.

A Life Cycle Assessment (LCA or Life Cycle Analysis) is a method to calculate the environmental impact of a product over its entire life-cycle. Taking the entire product life-cycle into consideration – from resource extraction to production, use, and disposal – guarantees an integrated evaluation of all inputs and outputs, thus making sure negative environmental impacts aren’t shifted to other life cycle phases of the product. For the analysis of the environmental impact all materials, resources and the energy used should be included (Source:

The advantages of our European EcoScore are : 
– The European scale: our compulsory label is not limited to a single brand/supermarket.
– Transparence: an uniform label enables Europeans to fully understand the environmental impact of the product since the calculation method is the same across the EU.